PRODUCT COMPARISON
Print Plus provides more options for targeting prospects, uncovering new opportunities and communicating with established customers
Benefits:
The most engaging, multi-sensory medium for content delivery
Highest open rate, recall and call to action
Videos are now watched and studied more than text based messaging
Video in Print messages are format independent and are always delivered to the recipient
Video in Print averages a six month shelf life, the longest for any direct marketing product
Novel and unique, leads to more impressions through sharing
Short production time frames
Aural branding or the ability to create a repeatable sound signature
Variable or personalized sound campaigns that better addresses multiple audiences
Applications:
Competitive bidding opportunities
VIP Customer Programs
Magazine and Catalogue Tip-In pages with video (similar to a flyer)
Video Greeting Cards to preferred customers (luxury cars, automobiles, spirits, resorts)
Hardbound Keepsake books with a video introduction page
Restaurant and bar Menus with addressable video content
Training programs for salespeople and other personnel
Video Press Releases
Benefits:
Only marginally more expensive than stand-alone print products
Low minimum quantities available
Sound files add clarity, emotion, power and interest to print.
Longer engagement times with your material
Simple one button play or open and play content delivery
Novel and unique, leads to more impressions through sharing
Short production time frames
Aural branding or the ability to create a repeatable sound signature
Variable or personalized sound campaigns that better addresses multiple audiences
Applications:
Loyalty marketing programs
Entertainment, Sports and the Arts Media Kits
Election and referendum audible post cards
Charitable appeals and non-profit outreach
A&R promotion for musicians
Unified sound-to-graphics for greeting cards, product pitches and recorded events
Motivational speaking engagement announcements
Education and learning initiatives targeted to parents and children
Vision impaired and senior citizen direct mail campaigns
Benefits:
Low cost per unit
Fastest to design, manufacture and deliver
Reliable and predictable message delivery
Great for prospecting and brand awareness
Tactile and substantial
Simple and familiar to all demographics
Can be upgraded with high-end finishing touches including embossing, foil stamping, die-cutting, spot varnish and lamination
You can variable data and personalize text, graphics and images to each member of your audience
Maintain control of brand identity by performing press checks and proofing
Applications:
Identity products including business cards, post cards, signage
One time only promotions
Variable data or personalized print campaigns
Trade show handouts
Legal and financial reporting