PERFECTING OUR CRAFT SINCE 2009
Printflix, a division of Modern Media LLC of Nevada, has a been a leader in the printing, publishing and photographic services business since 2009 producing hundreds of projects on-site and on-demand. We inject new life into print by creating products that extend and improve print's capabilities. We are print craftsmen producing print products with quality and style. We then provide customers with extended options for their print collateral. Printflix has created video and audio-in-print products for hundreds of clients over the past few years. Some of these include video books, video albums, audio and video portfolios, web-enabled touch-pads, point of sale displays, video business cards, video promotional products, video packaging and more.
In 2009, our early experiments led to the creation of the world's first Video Wedding Album. At that time, we were partnering with a leading producer of Video in Print products headquartered in Los Angeles. They supplied electronics to us and we supplied print to them. But to get finished goods into the hands of customers faster, we began developing processes in-house that would allow us to design and finish goods more efficiently. By assembling electronic components into standardized paper trays, most of our short-run PRINT PLUS products can come together fast in a manner similar to conventional print.
In 2010, we began investing in digital print technology from HP, EFI, Xerox and MGI. These printers were the first class of professional machines that could rival the quality of traditional lithographic machinery. Added benefits included speed, data personalization and short run production. Like many others, we forecasted the convergence of web based ordering and digital print production. This led to a major acquisition when the company acquired a leading-edge digital printing facility, Digital Lizard located in Coeur d'Alene, Idaho. With its six HP Indigo Printers, the Lizard became a supplier to many online retailers, franchises and publishing companies. Shutterfly, the world's largest online photo retailer, annually contracted with Lizard for more than one million variable print calendars.
Printflix has developed products for many high profile clients including The Chicago Blackhawks, the Rock and Roll super group Matchbox Twenty, pharmaceutical giants Eli Lilly and Cook Medical, gaming and casino companies including Wynn Resorts, Caesars Entertainment and MGM Resorts International, attractions like the Mob Museum, technology leaders Dell/EMC, Switch Level 3 Communications and Bloom Energy, the sports apparel company Under Armour, banking and financial services clients such as Jack Henry and Allstate Insurance and print industry partners RR Donnelly and Earth Color to name a few.
Print creates a sense of authenticity and tangibility differentiating it from digital media. Its a well established fact that print campaigns tend to resonate longer compared to web-only communications. Most of the production we did was print related and we took the name Influent, a combination of influence and print. We had two HP indigo presses and a super-fast Horizon Perfect Binder so it was only natural that we excelled in making books.
In 2010, we created a line of keepsake products called HyperBooks; hard and softcover books enhanced with audio and video players. We are committed to the future of print because print delivers that uniquely personal, tactile and immersive experience unlike most other forms of communication.
In 2011, the company was asked to create a direct mail campaign for Cox Communications, a supplier of cable tv and internet services. The Cox design featured an embedded audio module capable of delivering a thirty second sound message. Made to resemble an electronic tablet in appearance, the paper and foam pad was equipped with a push button to deliver sound. The finished product was well within their budget transmitting a novel and innovative message that generated great results. It was a "holy grail" moment for us. We now realized that audio delivered in an inexpensive print container was a superior and affordable product that could be produced efficiently and for our clients. Audio is a low cost alternative to video-in-print because there is no LCD expense.
Cox's objective was to inform the intended audience of commercial business owners that tablet computing was now a major platform for business applications and that Cox had the right suite of solutions. The audio embedded tablet worked well and was able to more clearly communicate the right message to the right audience. A second piece featuring a laptop pc made out of paper was the follow up to this campaign,